Paid advertising
No account managers, no juniors learning on your budget. I build the campaigns, I optimize them every week, and I can prove what they returned.
Who this is for
$2,000 to $50,000 a month across Google or Meta, and you suspect a good chunk of it is wasted.
New product, new market, or your first serious paid budget, and you want it built right instead of rebuilt in six months.
An agency or a freelancer left you an account nobody understands, with conversions nobody trusts.
What I run
How it works
I go through the account, the landing pages and the tracking, and I tell you exactly what's wrong and what it's costing. You get this in writing.
If the conversions are wrong, every optimization after that is guessing. This gets fixed first, always.
Structure, keywords, audiences, creative and copy. Built to be scaled, not just to run.
Search terms, budgets, bids, creative. One monthly report a human can read, plus a note on what I'd do next.
What's included
Priced on complexity and number of platforms, not on your ad spend. No percentage of budget, so I have no incentive to tell you to spend more than you should.
Media spend is separate and always paid directly by you, on your own card. Your accounts stay yours: I work inside them, I never hold them hostage.
What clients say
“If you are an ‘accidental techie’ at your organization, I HIGHLY recommend Simon. With Google Analytics changing to G4, I was lost on how to set up goals. Simon was wonderful! He is a great teacher with lots of patience. Now, I have two big wins. Not only is G4 set up correctly, but I am now trained on how to execute these functions.”
“Simon is so knowledgeable about Google ads. He made it simple to understand the step-by-step process to get my ads up and running. Highly recommended!”
“Extremely knowledgeable and was able to navigate the details of multiple Google marketing platforms.”
“Excellent experience with Simon, easy to set up, and great advice (+ exact tools/steps) to meet our business needs. Seller was also very helpful post our meeting, and our meeting was recorded for me to go back to.”
Questions I get asked
There's no hard floor, but under roughly $2,000 a month in media there usually isn't enough data to optimize properly, and my fee becomes a big share of your total. Below that, a one-time audit or a training session gives you far more per dollar.
No. Flat monthly fee based on complexity. Percentage-of-spend pricing pays me more when you spend more, which is a bad incentive to hand your consultant.
Always. The Google Ads, Meta, GA4 and GTM accounts are yours, in your billing, with me as a user. If we stop working together you lose nothing.
Tracking fixes show up in days. Campaign restructures usually need two to four weeks to gather enough data before the numbers mean anything. Anyone promising results in week one is guessing.
Yes, French and English, and I write ad copy in both. Most of my Quebec clients run bilingual campaigns.
Twenty minutes, no charge. Bring your Google Ads or Meta account and I'll tell you what I'd fix first, whether you hire me or not.
Or email contact@unlocked-marketing.com