About
One senior person, not a team of juniors.
I’m Simon. I’ve spent eight years inside Google Ads and Meta accounts, and most of that time cleaning up what someone else left behind. That’s why I look at the data before I touch the budget.
The short version
How I ended up doing this.
I started on the campaign side: building and optimizing Google and Meta accounts for service businesses, tourism, home services, solar, senior residences, ecommerce. The pattern showed up fast. Half the accounts I opened weren’t underperforming because the ads were bad. They were underperforming because the numbers underneath were wrong, and nobody had checked.
So I learned the measurement side properly: GA4, Tag Manager, server-side events, the Conversions API, the awkward third-party booking platforms nobody wants to touch. Now I do both halves, which means the fix happens the same week instead of after three email threads between an agency and a developer.
Along the way I’ve trained more than 250 people, because the clients who understand their own numbers are the ones who make good decisions, and they’re better clients for it.
How I work
Six things you can hold me to.
Data before budget
I don’t scale anything until I trust the numbers. Scaling on bad data just loses money faster.
You talk to me
No account manager relaying your question to someone else. The person on the call is the person in the account.
Plain language
I’ll explain what I did and why, in words you can repeat to your boss. If I can’t, I don’t understand it well enough.
Your accounts stay yours
Your billing, your data, your platforms. I’m a user, not a gatekeeper. Leaving costs you nothing.
I’ll tell you when to stop
If paid ads aren’t the right lever for your business right now, I’d rather say it than take a retainer.
Two languages, four markets
Quebec, the rest of Canada, the US and France. English and French, including the ad copy.
Who I work with
Mostly businesses where a lead is worth real money.
- Home services: roofing, insulation, foundation repair, drainage, exteriors.
- Solar and energy, in Quebec and in the US.
- Tourism, camping and anything with a reservation platform bolted on.
- Senior residences and healthcare-adjacent local businesses.
- Ecommerce with a tracking problem, usually Shopify.
- Agencies who need white-label paid media or tracking work done properly.
Some of that work runs directly, some of it white-label through partner agencies. Either way it’s the same person in the account.
What clients say
They came for the ads.
They stayed for the answers.
“If you are an ‘accidental techie’ at your organization, I HIGHLY recommend Simon. With Google Analytics changing to G4, I was lost on how to set up goals. Simon was wonderful! He is a great teacher with lots of patience. Now, I have two big wins. Not only is G4 set up correctly, but I am now trained on how to execute these functions.”
“Simon is so knowledgeable about Google ads. He made it simple to understand the step-by-step process to get my ads up and running. Highly recommended!”
“Extremely knowledgeable and was able to navigate the details of multiple Google marketing platforms.”
“Excellent experience with Simon, easy to set up, and great advice (+ exact tools/steps) to meet our business needs. Seller was also very helpful post our meeting, and our meeting was recorded for me to go back to.”
Want to see if I can help?
Twenty minutes, free. Bring your account, I’ll tell you what I see and what I’d fix first.
Or email contact@unlocked-marketing.com