Google Ads, Meta Ads and conversion tracking that actually pay off.
Hey, I’m Simon, digital marketing consultant. I run your campaigns and build the tracking that proves they work, so you finally know which dollar brought which customer.
“Excellent experience with Simon, easy to set up, and great advice to meet our business needs.”
Trusted by teams at
Sound familiar?
Does any of this sound like your account?
Five things I hear on almost every first call. One is enough.
That’s where I come in.
Eight years in ad accounts, $15M+ in budget managed. I go in, find what’s actually broken, tell you straight, and fix it. Campaign structure, creative, budgets, and the tracking underneath. No 40-slide deck, no account manager between us.
The reports look fine. The bank account tells a different story.
And the only advice you ever get is “increase the budget.”
Price shoppers, wrong service area, people who were never going to buy.
Same campaigns, same creative, same excuses.
Nobody knows which one to believe, so nobody makes a decision.
Where do you start
What do you need help with?
Four doors. Pick the one that sounds like your week.
My ads are underperforming
Audit and rebuild. Campaign structure, search terms, audiences, creative, budget allocation.
My numbers don’t add up
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI. Including the ugly cases: iframes, third-party booking, Shopify.
I’m launching from zero
Research, strategy, campaign build, ad copy, and the tracking set up properly from day one.
I want my team to run it
Hands-on training on your own account and your own data. English or French.
Why it works
Most people run the ads or set up the tracking. I do both.
That’s where the wasted budget hides: a campaign optimizing toward a conversion that fires twice, or never.
Where most people stop
Running the ads is the easy part.
Anyone can launch a campaign. The work that changes the outcome happens after the click, where the numbers get made.
Proof
Numbers from real accounts.
Anonymized, because these are client accounts. Ask me on the call and I’ll walk you through the screenshots.
Figures from client reports. Industry named, client not. All the results, with what was done →
What clients say
They came for the ads.
They stayed for the answers.
“If you are an ‘accidental techie’ at your organization, I HIGHLY recommend Simon. With Google Analytics changing to G4, I was lost on how to set up goals. Simon was wonderful! He is a great teacher with lots of patience. Now, I have two big wins. Not only is G4 set up correctly, but I am now trained on how to execute these functions.”
“Simon is so knowledgeable about Google ads. He made it simple to understand the step-by-step process to get my ads up and running. Highly recommended!”
“Extremely knowledgeable and was able to navigate the details of multiple Google marketing platforms.”
“Excellent experience with Simon, easy to set up, and great advice (+ exact tools/steps) to meet our business needs. Seller was also very helpful post our meeting, and our meeting was recorded for me to go back to.”
About
One senior person, not a team of juniors.
Eight years in paid media and analytics, $15M+ in ad budget managed, 40+ ad accounts, 250+ people trained. Based in Montreal, working across Quebec, Canada, the US and France, in English and French.
A lot of that time has been spent cleaning up accounts and tracking that someone else left behind. That’s why I look at the data before I touch the budget. You talk to me directly, and you get someone who can both implement the fix and explain it.
Work with me
Three ways to start.
Depending on where you are right now.
Audit
You want to know what’s wrong before you commit to anything. Written breakdown: what’s wasting budget, what’s missing, what to fix first.
- One platform (Google, Meta or tracking): $500
- Full acquisition audit: $900
- Report + recorded walkthrough
- Delivered in five business days
- Yours to keep, hired or not
Monthly management
You want someone to own the whole thing: campaigns, tracking, reporting, and a person who answers when you write.
- Google Ads, Meta Ads, Microsoft Ads
- Tracking maintained, not just installed
- Monthly reporting you can actually read
- Month to month, 30 days’ notice
Consulting by the hour
You have a team, or you run it yourself, and you need a senior pair of eyes. One hour or a block.
- Account reviews and second opinions
- Tracking troubleshooting
- Campaign strategy sessions
- Training on your own data, EN or FR
Not sure which one? Start with the call.
Bring your account. Twenty minutes. I’ll tell you what I see, what I’d fix first, and whether it’s worth working together. No pitch deck, no follow-up sequence.
Or email contact@unlocked-marketing.com