Training & consulting

Train your team on your own account. Not a demo account.

Google Ads, Meta Ads, GA4 and Tag Manager, taught with your real campaigns and your real numbers. 250+ people trained, in English and French.

Who this is for

Four kinds of people end up on these calls.

The in-house marketer

You inherited the ad accounts and nobody ever showed you how they actually work. You want to stop guessing.

The owner

You don't want to run the ads yourself. You want to understand the numbers well enough to tell whether your agency is doing a good job.

The marketing team

Several people, mixed levels, one afternoon. Everyone leaves able to read the same reports and speak the same language.

The accidental techie

You got handed GA4 and Tag Manager and you're the closest thing to technical in the building.

Formats

Pick the one that fits the week.

Most popular
One-on-one

Consulting session

$150 / hour

Screen sharing, in your account, working on your real problem. Recorded so you can go back to it.

  • Account review and second opinion
  • Tracking troubleshooting
  • Campaign strategy and structure
  • Recording and notes included
Team

Half-day workshop

from $750

Two to four hours with your team, built around your account and the questions they actually have.

  • Custom agenda agreed in advance
  • Hands-on, in your own platforms
  • Slides and cheat sheet afterwards
  • Remote or on-site in Montreal
Programme

Multi-session training

Custom quote

Four to six sessions over a few weeks, with homework in between, so it actually sticks.

  • Structured curriculum
  • Between-session support
  • Progress reviewed in your account
  • For teams taking campaigns in-house

What we cover

Whatever you need. These are the usual suspects.

  • Google Ads: structure, keywords, match types, negatives, bid strategies, Performance Max.
  • Meta Ads: campaign objectives, Advantage+, audiences, creative testing, scaling.
  • GA4: reports that matter, key events, exploring data without being scared of it.
  • Google Tag Manager: tags, triggers, variables, and how to test before publishing.
  • Reading the numbers: what CPC, CPA, ROAS and impression share actually tell you.
  • Using AI properly for search-term analysis, ad copy and reporting, without producing slop.
  • How to brief and judge an agency, if you decide to hire one.

What you walk away with

The ability to open your account and know what you're looking at.
A written summary of what we covered and what to do next.
The recording, so you can rewatch the tricky parts.
A direct line to me for follow-up questions.

What clients say

They came for the ads.
They stayed for the answers.

fiverr. ★★★★★ 5.0 150+ orders · view profile
J
★★★★★

“If you are an ‘accidental techie’ at your organization, I HIGHLY recommend Simon. With Google Analytics changing to G4, I was lost on how to set up goals. Simon was wonderful! He is a great teacher with lots of patience. Now, I have two big wins. Not only is G4 set up correctly, but I am now trained on how to execute these functions.”

Julie S. · GA4 setup and training
R
★★★★★

“Simon is so knowledgeable about Google ads. He made it simple to understand the step-by-step process to get my ads up and running. Highly recommended!”

Ramsey E. · Google Ads
N
★★★★★

“Extremely knowledgeable and was able to navigate the details of multiple Google marketing platforms.”

Nick C. · Google Ads & Analytics
K
★★★★★

“Excellent experience with Simon, easy to set up, and great advice (+ exact tools/steps) to meet our business needs. Seller was also very helpful post our meeting, and our meeting was recorded for me to go back to.”

Kimberly A. · Consulting session

Questions I get asked

Before we book.

Is this remote or in person?

Both. Most sessions are remote over Google Meet with screen sharing. On-site works for teams in the Montreal area.

In French or English?

Either. I train in both, and I'll switch mid-session if your team is mixed.

Do I need to prepare anything?

Just access to your accounts and a short note on what's frustrating you. I'd rather build the session around your real problem than run a generic curriculum.

Can you train us and then manage it anyway?

Often that's the right answer: I set things up, train your team on the day-to-day, and stay available for the harder work. We can structure it that way.

Do you invoice companies?

Yes, standard invoice from my Quebec company, with taxes where applicable. Training is frequently covered by employer training budgets in Quebec.

Book a session, or ask if it's the right fit.

Twenty minutes, no charge. Tell me what your team is stuck on and I'll tell you whether training or done-for-you is the better use of your money.

Book a free 20-min call

Or email contact@unlocked-marketing.com

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